Do you want to build a larger potential of business for your business? Do you want the advantage over your competition? Then you should read through this article and figure out how blogging can help you build a presence online that people will see and follow, in order to help you achieve the goals you set forth.

Since blogs are written on a more personal level, you should avoid writing in formal tones. This will make it easier for the reader to relate to you on a personal level. This will keep your readers coming back later on to read more of the blogs you write.

When running a blog, make sure that you ask open-ended questions. One of the most effective methods of getting people to respond to your posts is simply asking for it. Let your readers answer your questions by inviting them to respond with a comment. This makes them feel more engaged, which increases the odds that they’ll stick with you.

If possible, have someone else go over your blog posts before you post them. This is especially critical for internet marketing posts. People have a tendency to be blind to their own errors, so they will often miss problems with grammar, spelling, sequence, or logic. Another person may also be able to provide information you have left out or correct errors of fact.

Allow occasional guest posts on your blog. Through guest posts, you and your guest can form an alliance that may come in handy in the future. Don’t underestimate the importance of making connections with other bloggers. You may need a favor down the line, and the blogger whose guest post you hosted may be willing and able to help you.

To help you get more traffic to your blog and keep up with the latest trends, you should focus some of your attention on submitting your post and blog links to social bookmarking sites. Sites such as Digg, StumbleUpon, Reddit, are all great places where you can submit your blog links.

Try breaking your posts into manageable pieces. This is a very easy, but unfortunately ignored blogging tactic. Do not write like you are trying to run a marathon. Break up your posts in smaller pieces.This can help boost your SEO, and it can help create a clearer writing approach. This can actually help you think better.

There are many good blogging platforms available with Blogger and WordPress being the most commonly used services. Both are great free platforms that allow one to quickly set up a blog for free. Blogger has the advantage of allowing commercial content whereas with WordPress you must upgrade to a premium service to post commercial content. Let your purpose for blogging be your guide when choosing a blogging platform.

After reading through all of the tips from this article, you should now have a much better idea about the things you want to include in your blog. Remember that blogging can be a very powerful tool, in order to build a presence online for you or your business, so use it to your advantage.
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This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.